Open to opportunities
Hi, I am
Prerna.
Designing with data
to move numbers,
not just pixels
for 10+ years.
Ask the portfolio
P
Prerna's Portfolio Assistant
Ask about projects · Explore how Prerna thinks
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Systems I’ve made better
↗
01
Fintech · Mobile Banking · Bank of Baroda
From a 3-star rating to 4.5 on the Play Store
Redesigned the banking experience for millions by fixing what was actually frustrating them.
14M
Users at launch
4.5★
App store rating
85%
Transactions digital
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02
IoT · Data Visualisation · VPS
Finding the brief behind the brief
The client asked for a reporting dashboard. Research revealed a mobile opportunity no one had considered - one that led to 5-12% fuel savings per vessel.
5-12%
Fuel saved per vessel
2×
Faster decisions
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03
SaaS · HealthTech · Dashboard · Bosch
Designing before the breakdown
Healthcare facilities lose $8,662 per minute during equipment downtime. We built the dashboard that sees failures coming and helps reduce this downtime.
$8,662
Per minute of downtime prevented
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04
B2B SaaS · AI · HR Tech · inFeedo
🔒 NDA-protected
From features to systems
4 years inside a B2B SaaS product - long enough to stop designing screens and start designing the logic that connects them.
4
Case studies
13.5K+
Admins scaled
940K
Campaign reach
What people say
Most of my client reviews are NDA-protected - here are a few favorites from people who loved working with me.
I had the pleasure of working with Prerna, and she is truly an amazing, talented, and dedicated designer. She consistently goes the extra mile to deliver, making her an asset to any team. Her work on Infeedo, particularly in the areas of Access Management, Action Planning, and the Employee Journey section, was exceptional.
M
Mohan Babu
Certified Usability Analyst I EX: Infeedo, Zeta, Inmobi, Sapient Razorfish
I have closely worked with Prerna during my time at inFeedo and found her to be a creative and hard-working designer. I especially remember her being very receptive to feedback and suggestions and how quickly she would adapt and improve. She's a quick learner and is relentless in exploring variations and iterating until she reaches the optimal solution.
A
Ashrith Shetty
Design Leader | Mentor | On an exploratory break
Excellent designer, passionate to go for the extra mile, been instrumental in the designs of bob World.
K
Kirubanandan Krishnaswamy
Assistant General Manager at Bank of Baroda
I had the privilege of working with Prerna at Bank of Baroda, where we collaborated on the successful revamp of our mobile banking app, "bob World." Prerna played a crucial role as a UI/UX specialist for over a year, and her contributions were nothing short of exceptional.
T
Trisul Kanipakam
Product Manager | ISB (Dean's List awardee) | INSEAD | Digital Transformation
Had got an opportunity to work with Prerna atleast for a year and we both shared an enriching journey working with the UI design of Bank of Baroda's flagship product, bob World. Prerna has great design aesthetics keeping in mind the customers who would be using the app.
A
Anugraha Rajagopal
Regional Digital & Merchant Manager | Bank of Baroda
Prerna is an excellent UX designer with the ability to quickly comprehend a problem statement and transform it into a beautiful design. Collaborating with her during the user research phase revealed several issues that needed addressing to ensure an intuitive user experience, a testament to her strong user empathy.
R
Raam Baranidharan
Engineering Leader | Author | Gen AI | IoT | Cloud Native | Blockchain
Prerna helped us design some of the initial user experience for our product and did a mighty fine job. She is an experienced designer with a clear and mature thought process. She was punctual with the deliveries and also helpful to explain the design nuances to the UI developers.
D
Dimple Sadhwani
Co-Founder, Chief of AI, Tech and Operations at PrivateBlok
I had the opportunity to work with Prerna and mentor her when she interned with us in Bosch. She always displayed enthusiasm and zeal to learn any new topic and delivered quality results. She did an extensive business field analysis for us and translated the market nuances in to her designs.
U
Unnmalini Boruah
STRATEGIC HEALTHCARE CONSULTANT | GROWTH ARCHITECT | IIM
Prerna played an important role in developing our customer portal, and her strength in user interface design made a huge difference to the final product. She has a great ability to take complex ideas and turn them into simple, intuitive screens that users actually enjoy working with.
S
Stanley George
Group Technical & Science Manager at VPS
Her visualisation skills and thought experiments are very useful. We both spent great time on research and asking why. Prerna is hardworking, curious, intensely observant, quick to learn, and very good at understanding user requirements and designing UI/UX.
N
Tekumani Naveen Kumar
Founder @ FincluS
Like the kind of work I do?
Let's connect.
Strongest in complex enterprise workflows, product analytics, access and permission systems, and cross-functional product work. Looking for Senior or Lead Product Designer roles.
